Denied by Get In! PR for Ultra Music Festival AGAIN
When press applications opened up for 2016’s Ultra Music Festival, I was ecstatic to fill out the form on behalf of Women of EDM. I patiently waited to hear back from Get In!, the public relations agency that represents the UMF brand and the gatekeepers of media credentials for Ultra festivals. When the email arrived, I gasped in excitement. To my disappointment, Women of EDM was denied. There was no explanation of the decision. It only stated: Thank you for applying for Media Credentials for Ultra Music Festival 2016. We regret to inform you that we are unable to approve your application this year. We thank you for your interest.
Women of EDM is a site delivering news related to the EDM lifestyle, experience and interests of women. This site, like many publications, lives for original content. Large festivals, including UMF, provide a huge amount of resources for media outlets. Content obtained can be used over and over, and for an indefinite amount of time. UMF is a major life source. Basically, to be denied by Get In! is a heavy loss.
After I accepted the outcome of the 2016 application, I thought about what I could improve to ensure press accreditation for this year. I decided to black ball all of the Get In! artists and festivals they represented. Just kidding. Actually, I did the opposite. Since UMF 2016, I personally oversaw the publishing of 44 relevant press releases sent over from the Get In! agency. It felt like the perfect plan to build a strong relationship with their pr team, with their clients, and provide more content for visitors. It seemed like the right way to go about proving our commitment to Get In! as well as electronic dance culture.
… I thought about what I could improve to ensure press accreditation for this year. I decided to black ball all of the Get In! artists and festivals they represented.
February 14, 2017, Get In! provides Women of EDM with the link to apply for press credentials. Hoping the work put in over the past year would for sure be worthy of an approval, I filled out and submitted the application. A month later, guess what? Application DENIED!
I get it, the social media following is nowhere near the numbers of Billboard Dance, edm.com, Your EDM, and similar outlets, but haven’t they considered that every brand had to start at 0? It’s a tough gig to increase social numbers. It definitely doesn’t jump to 50k+ in a snap! What do they expect from a newer site?
How else is a brand supposed to grow without being approved opportunities for events like Ultra Music Festival? If Women of EDM is suitable enough to be on the receiving end of Get In! press releases, including those on UMF brands, then we should be considered valuable enough to cover the actual festival!
They even emailed us the link for the 2017 Ultra press app
The irony is amusing.
Imagine if no one had faith in UMF Founder, Russell Faibisch, when he was first promoting? Perhaps there wouldn’t be an Ultra Music Festival. Imagine if Get In! President & Founder, Jonathan Llewellyn, wasn’t taken seriously when he was developing his agency? Perhaps there wouldn’t be a Get In! clients. Luckily, those scenarios didn’t happen. As of recent, Ultra Music Festival® was voted the world’s #1 Festival by DJ Mag and Get In!’s campaign work is beyond impressive.
Women of EDM’s work is reflected in the posts. The commitment to unique content is real. The perseverance is clear. Drive and passion too. It’s all there. SEE IT. There is no limit to the success this site can achieve. Be a supporter for it’s future!
Trust and believe in Women of EDM and myself,
Founder & Editor-in-Chief,
Women of EDM
Have at it, Get In!:
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