Denied by Get In! PR for Ultra Music Festival AGAIN

When press applications opened up for 2016’s Ultra Music Festival, I was ecstatic to fill out the form on behalf of Women of EDM. I patiently waited to hear back from Get In!, the public relations agency that represents the UMF brand and the gatekeepers of media credentials for Ultra festivals.  When the email arrived, I gasped in excitement.  To my disappointment, Women of EDM was denied.  There was no explanation of the decision.  It only stated: Thank you for applying for Media Credentials for Ultra Music Festival 2016.  We regret to inform you that we are unable to approve your application this year.  We thank you for your interest.

Women of EDM is a site delivering news related to the EDM lifestyle, experience and interests of women.  This site, like many publications, lives for original content.  Large festivals, including UMF, provide a huge amount of resources for media outlets.  Content obtained can be used over and over, and for an indefinite amount of time.  UMF is a major life source.  Basically, to be denied by Get In! is a heavy loss.

After I accepted the outcome of the 2016 application, I thought about what I could improve to ensure press accreditation for this year.  I decided to black ball all of the Get In! artists and festivals they represented.  Just kidding.  Actually, I did the opposite.  Since UMF 2016, I personally oversaw the publishing of 44 relevant press releases sent over from the Get In! agency. It felt like the perfect plan to build a strong relationship with their pr team, with their clients, and provide more content for visitors.  It seemed like the right way to go about proving our commitment to Get In! as well as electronic dance culture.

… I thought about what I could improve to ensure press accreditation for this year. I decided to black ball all of the Get In! artists and festivals they represented.

February 14, 2017, Get In! provides Women of EDM with the link to apply for press credentials.  Hoping the work put in over the past year would for sure be worthy of an approval, I filled out and submitted the application.  A month later, guess what? Application DENIED!  

WTF?


I get it, the social media following is nowhere near the numbers of Billboard Dance, edm.com, Your EDM, and similar outlets, but haven’t they considered that every brand had to start at 0?  It’s a tough gig to increase social numbers. It definitely doesn’t jump to 50k+ in a snap! What do they expect from a newer site?

How else is a brand supposed to grow without being approved opportunities for events like Ultra Music Festival?  If Women of EDM is suitable enough to be on the receiving end of Get In! press releases, including those on UMF brands, then we should be considered valuable enough to cover the actual festival!

They even emailed us the link for the 2017 Ultra press app

The irony is amusing.


Additional perspective:

Imagine if no one had faith in UMF Founder, Russell Faibisch, when he was first promoting?  Perhaps there wouldn’t be an Ultra Music Festival.  Imagine if Get In! President & Founder, Jonathan Llewellyn, wasn’t taken seriously when he was developing his agency? Perhaps there wouldn’t be a Get In! clients.  Luckily, those scenarios didn’t happen.  As of recent, Ultra Music Festival® was voted the world’s #1 Festival by DJ Mag and Get In!’s campaign work is beyond impressive.

Women of EDM’s work is reflected in the posts.  The commitment to unique content is real.  The perseverance is clear.  Drive and passion too.  It’s all there.  SEE IT.  There is no limit to the success this site can achieve.  Be a supporter for it’s future!

Trust and believe in Women of EDM and myself,

~A. Re

Founder & Editor-in-Chief,

Women of EDM


Have at it, Get In!:

Le Youth Releases Anthemic Single ‘Walk Away’ Out Now Via HOMEWERK

WALKR ‘I HATE U’ OUT NOW ON SCORPIO MUSIC

Josh Butler Releases ‘Heroes Of House’ Vol. 3

Ultra Korea Aftermovie Out Now | 2017 Dates Confirmed | Advanced Tickets On Sale

DJ W!LD Announces Release Of ‘Techno City’ Album

Kygo & Selena Gomez Release ‘It Ain’t Me’

Crooked Colours Return With ‘Flow’

Ultra Music Festival Announces Phase Two Lineup

Elephante Unleashes ‘The Zoo Vol. 3’

Tchami Releases ‘Adieu’ via Confession

EDX ‘Dharma’ – Out Now

ULTRA Europe Releases 2016 Aftermovie

JNTHN STEIN Releases Debut ‘Changes’ EP – Out Now on etcetc Music

Golden Features Announces North America ‘Wolfie Tour’

THOMAS GOLD RELEASES SENSATIONAL NEW SINGLE ‘BETTER VERSIONS OF MYSELF’ – OUT NOW ON ARMADA

ULTRA Brasil Expands to Three Days in 2017

Record-Breaking Djakarta Warehouse Project Drops Video Of Asia’s Biggest Mannequin Challenge

EDX Releases Dubai Skyline Remix of Lika Morgan’s ‘Feel The Same’

Âme (Live), Monoloc (Live), Avalon Emerson & Luca Ballerini Complete Cosmo NYE Lineup

Djakarta Warehouse Project’s Record Breaking Eighth Year Draws Over 90,000 Attendees

TCHAMI ANNOUNCES MASSIVE 32-DATE PROPHECY TOUR

WORTHY ANNOUNCES 23-DATE ‘ONE ON ONE’ TOUR ACROSS NORTH AMERICA

Jean-Michel Jarre’s ‘Electronica 1:The Time Machine’ Nominated For Grammy

LAZY RICH WANTS TO KNOCK YOU OUT – NEW SINGLE OUT NOW ON BIG & DIRTY

Elephante Delivers ‘I Am The Elephante’ EP Remix Package

ULTRA MUSIC FESTIVAL RESISTANCE PHASE ONE LINEUP

AFSHeeN ‘SECRETS’ – NEW SINGLE OUT NOW ON FULL GLOBAL RELEASE

Croatia Winter Music Festival Launches December 31 – Armin van Buuren To Headline NYE Party

ULTRA MUSIC FESTIVAL 2017 PHASE ONE LINEUP

Kygo Becomes Only Act To Officially Remix ‘Starboy’

Indian Summer Release ‘Love Like This Feat. Lastlings’

Elephante ‘Plans’ ft. Brandyn Burnette (Acoustic Mix)

Armin van Buuren To Celebrate 20th Anniversary in Music With “The Best of Armin Only” Show

EDX ‘High On You’

Legendary Icelandic Electronic Band GusGus Embarks on North American-Mexican Tour

Zeds Dead Share New Video For “Too Young (Ft. Rivers Cuomo and Pusha T)”

Hitimpulse ‘I’m In Love With The Coco’ (Official Music Video)

Nicky Romero & Navarra ‘Crossroads’

Hardwell, Martin Garrix & Zedd Lead Djakarta Warehouse Project Phase One Lineup

ULTRA Worldwide, The World’s Most International Festival Brand, Launches New Website

deadmau5, Nero & Rødhåd To Perform At ULTRA Europe For The First Time

NORA EN PURE ‘LAKE ARROWHEAD’ EP

PLS&TY & Autolaser ‘Hiding From The Rain’ – out now!

Just A Gent ‘Heavy As A Heartbreak’ PLS&TY Remix – Free Download

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