Gary Richards to begin new journey without Live Nation and his HARD Events brand
Gary Richards Splits With Live Nation,
Which Will Keep His HARD Events.
Concert behemoth Live Nation and its electronic dance music event organizers are moving on without one of the scene’s key movers and shakers, Gary Richards, sources tell L.A. Weekly. Richards’ contract with Live Nation ended after five years and was not renewed, sources said. He will move to a competitor, LiveStyle, and start anew as Live Nation keeps the valuable, groundbreaking HARD Events.
It’s not clear who will take over the day-to-day duties and artist bookings at HARD. The brand’s embrace of more hip-hop flavored EDM — electro-house, trap, G-house, future bass — proved enticing to a new generation of ravers and distinguished it from its corporate overseer, Insomniac, which is 50.1 percent owned by Live Nation and which has dominated the EDM festival world with events like Electric Daisy Carnival in Las Vegas and Nocturnal Wonderland in San Bernardino.
It’s not clear if Richards — known for his forward-thinking talent bookings — will be replaced by a new chief at HARD or if Insomniac Holdings and its founder, Pasquale Rotella, will take over the events. Live Nation reportedly purchased HARD in June of 2012. (Representatives for Live Nation could not be reached for comment.)
Article originally posted on LA Weekly and wrote by Dennis Romero.