Hitimpulse ‘I’m In Love With The Coco’ (Official Music Video)

Set on a cocoa estate in Trinidad, the video is a satirical take on O.T. Genasis’ original, playing on the rapper’s coco reference to highly entertaining effect. Recreating several of the original set ups, against the beautiful backdrop of the Dominican Republic countryside and substituting cocoa beans for coco powder, the tongue-in-cheek video positions these cocoa famers as hip hop stars, brimming with attitude and humour. Perfectly encapsulating the playful nature of the single, the short film documents the cocoa making process of Hitimpulse’s very own brand chocolate and the lives of the farmers who have built a community that are well and truly in love with the cocoa.

With the single surpassing nine million streams on Spotify alone just two months since its release, Hitimpulse are proving themselves a production force to be reckoned with. Forming just over five years ago, band members Henrik, Jonas, Alexsej and Jeremy first met over MySpace where their shared passion for music and each other’s beats, led to them meeting up in Berlin to do some sessions together – and Hitimpulse was born. Over the following four years, their expertise has seen them write and produce for the likes of Craig David, Felix Jaehn, Steve Aoki, Adam Lambert, Blonde, Shaggy, Julian Perretta and many more, delivering flawless singles time and time again. Having consistently proven their talent behind the scenes, last year the hotly tipped quartet decided the time had come to step out from the shadows and launch their own solo project. Crafting their own unique fusion of future bass and urban pop music, laced with live instrumentals, their debut single ‘I’m In Love With The Coco’ effortlessly encapsulates this inimitable sound and is sure to give the foursome the recognition they deserve. With the video accompaniment serving to highlight the group’s creative and dynamic approach to their craft, this is just a taste of what’s in store for these four.

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