A Unique Mix of World-Renowned DJs Unite Under One Roof to Celebrate the Kickoff of the Newest Music Collective Set to Showcase the Inclusive Power of Electronic Music



Full South Beach Event Lineup*


March 16

BLACK BUTTER RECORDS presents Gorgon City (DJ set), Kidnap Kid, Redlight, and Justin Jay


March 17


DayDEADBEATS presents Zeds Dead, Destructo, Virgil Abloh, Hunter Siegel and Oneman vs My Nu Leng

NightTHE MASQUERADE presents Claptone, Tiga b2b Kenny Glasgow, Eagles and Butterflies, and Julia Govor


March 18


Day HYPERHOUSE presents Anna Lunoe, What So Not, Sleepy Tom, Ducky, and Boys Noize b2b Totally Enormous Extinct Dinosaurs

Night – AREA 10 presents MK, Jonas Rathsman and Sonny Fodera


March 19


DayDISCWOMAN presents Tokimonsta, Honey Dijon, Laura Jones, UMFANG, Uchi, Gooddroid

NightDIRTYBIRD presents Justin Martin, Christian Martin and special guests


*Disclaimer – Artist lineup is subject to change


Featured artists will perform both during the day and into the night during the four-day timeframe. Music fans 21 and older joining the four-day event series will receive free access to all performances and complimentary SMIRNOFF™ vodka mixed drinks, water and soft drinks. Through the Smirnoff Sound Collective’s existing partnership with Mixmag, fans unable to attend will be able to view live streams of select DJ performances which can be viewed by visitingMixmag TV’s YouTube page.


For more information, check out Smirnoff Sound Collective’s social media channels including Twitter, Instagram andYouTube.


Smirnoff Sound Collective wants to remind music fans that whether you’re mixing music or cocktails, to be sure and do so responsibly.


About Smirnoff Sound Collective™

The goal of the Smirnoff Sound Collective is to be the biggest contributor to the inclusive electronic music culture. Last October, Smirnoff Sound Collective worked with artists Kiesza and Djemba Djemba to create the collaborative track “Give It To The Moment,” which was then remixed by five producers from around the world, giving it influence from Australia, South Africa, Mexico, the UK and Japan. The process was all captured in the documentary film“Electric.”


Smirnoff Sound Collective is also a sponsor of Mixmag Labs across the world in cities including New York, Los Angeles, London and Sydney. Each lab brings in DJs from around the world to play for a small live audience while live streaming online to fans everywhere.



The SMIRNOFF brand that boasts the world’s number-one selling premium spirit by sales volume and the top-selling vodka specialties in North America, traces its heritage back to 19th century Russia. As the most awarded vodka brand in the world, SMIRNOFF has always been known for quality and is enjoyed responsibly in 130 countries around the world. For more information, log on to


About Diageo

Diageo is the world’s leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, beer and wine. These brands include Johnnie Walker, Crown Royal, JεB, Windsor, Buchanan’s whisky, Smirnoff, CÎROC and Ketel One vodkas, Baileys, Captain Morgan, Tanqueray and Guinness.


Diageo is a global company, with its products sold in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands, and performance, visit us at For our global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives,