VIRGIL ABLOH & ALEX RIDHA TEAM UP FOR BOYS NOIZE X OFF-WHITE™ FASHION COLLABORATION
The launch of the exclusive collaboration will be celebrated on March 7th with a private party during Paris Fashion Week with appearances by both artists and special guests. Inspired by the fourth Boys Noize album, the “MAYDAY” collection features a t-shirt, hoodie and anorak and will be available in the Off-White™ stores in Hong Kong, Singapore and Tokyo, at Selfridges and online via exclusive https://www.off—
A QR code unique to each item will allow a download of unreleased track “ORVNGE“ produced by Boys Noize and Virgil Abloh in Berlin.
Established in 2013, Off-White™ is defining the grey area between black and white as a color. Under the brand name, seasonal collections of men’s and women’s clothing, objects, furniture, and publications are articulating a current culture vision. Collections embedded in a recurrent back story with an emphasis on creating garments that have an identity by design. Often employing plays of proportions, materials, graphic design and clever use of materials, Off-WhiteTM contributes to a new class of young designers who are marking the current perspective of fashion by reinvigorating Paris fashion week with the radical idea of fun and youthful garments from the designer’s interest and taste. With a design studio based in Milan, Italy the label harnesses the history and crafts-manship within the country yet offers a global perspective in terms of design and trends.
With a clear vision of splicing the reality of how clothes are worn and the artistic expression of high-fashion, creative director and designer Virgil Abloh explores concepts in the realm of youth culture in the contemporary context.
More than a solely a commercial goal, the main agenda is to depict a modern approach through conventions of fashion via credible thought, art theory and designed experiences.
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